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Wearable art
a global vision
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Our Look Book

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Look Book slide 1

Meet the Chu Chu Loo

Weekend Bag

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The perfect little luxury for women who are always on the move.

Inside this playful yet polished set are nine mix-and-match pieces designed to make getting dressed effortless. A chic dress, sleek black and white pants, and versatile essentials that blend beautifully with the clothes you already love. Every piece is made to layer, style, and re-style—so you can go from coffee runs to weekend getaways without missing a beat, and the star of the show? The Chu Chu Loo bag itself. Sporty, stylish, and just the right size for a quick escape. Use it as your weekend bag or carry it as a purse when you’re traveling light. Luxury that doesn’t take itself too seriously. Style that keeps up with you. Chu Chu Loo — packed and ready when you are.

Phase 1 · B2B

We’re excited to introduce
the Chu Chu Loo Weekend Bag,

Weekend Bag — lifestyle with outfit.

A versatile and elevated essential designed for modern, on-the-go lifestyles.

A versatile and elevated essential designed for modern, on-the-go lifestyles. Crafted from 100% poly, this lightweight yet durable bag is ideal for weekend travel, gym use, or everyday carry.

Offering both functionality and a clean, contemporary aesthetic that aligns seamlessly with today’s fashion-forward consumer.

What makes this launch especially compelling for buyers is its merchandising synergy with a curated apparel capsule.

The Weekend Bag is designed to complement a full lifestyle wardrobe, encouraging multi-item purchases and cohesive in-store storytelling.

Request trade access Download line sheet (PDF)

What’s in the Bag

Nine pieces total—eight apparel styles plus the Weekend Bag—engineered to combine. Style codes and specs match the wholesale line sheet; retail naming may be refined in your catalog.

Click on each image to see more angles.
Use the arrows or dots to browse pieces.
Full specs appear below.

  • 01
    Brooke Satin Top — black satin top.

    Brooke Satin Top

    Style code
    9384
    Description
    Black satin top
    Sizes
    S–XL
    Fabric composition
    97% Poly, 3% Elastane
  • 02
    Brooke Satin Pant — black satin pants.

    Brooke Satin Pant

    Style code
    1333
    Description
    Black satin pants
    Sizes
    S–XL
    Fabric composition
    97% Poly, 3% Elastane
  • 03
    Loo Logo Dress — black dress.

    Loo Logo Dress

    Style code
    1321
    Description
    Black dress
    Sizes
    S–XL
    Fabric composition
    80% Rayon, 20% Nylon
  • 04
    MIDI Asymmetrical Pant — white flowy pants.

    MIDI Asymmetrical Pant

    Style code
    1328
    Description
    White flowy pants
    Sizes
    S–XL
    Fabric composition
    76% Rayon, 24% Nylon
  • 05
    Cloud Dancer top — white top with a printed back.

    Cloud Dancer top

    Style code
    8621
    Description
    White top with a printed back
    Sizes
    S–XL
    Fabric composition
    Elastane
  • 06
    Loo T-shirt — white T-shirt with a printed back.

    Loo T-shirt

    Style code
    8622
    Description
    White T-shirt with a printed back
    Sizes
    S–XL
    Fabric composition
    Elastane
  • 07
    Jen Jacket — black jacket.

    Jen Jacket

    Style code
    6471
    Description
    Black jacket
    Sizes
    S–XL
    Fabric composition
    85% Nylon, 15% Spandex
  • 08
    Jen Jogger — black joggers.

    Jen Jogger

    Style code
    1371
    Description
    Black joggers
    Sizes
    S–XL
    Fabric composition
    85% Nylon, 15% Spandex
  • 09
    Weekend Bag — Chu Chu Loo quilted carryall.

    WEEKEND BAG

    Style code
    1
    Description
    Bag
    Sizes
    One size
    Fabric composition
    100% Poly

Coordinated Collection Overview

The collection includes key ready-to-wear pieces in S–XL sizing, developed in premium blends that balance comfort, stretch, and durability:

  • Brooke Satin Top & Pant — sleek black satin essentials (97% Poly, 3% Elastane)
  • Loo Dress — effortless black dress (80% Rayon, 20% Nylon)
  • MIDI Asymmetrical Pant — white flowy silhouette (76% Rayon, 24% Nylon)
  • Cloud Dancer Top & Loo T-shirt — statement white tops with printed backs (Poly/Cotton/Elastane blends)
  • Jen Jacket & Jogger — performance-inspired black set (85% Nylon, 15% Spandex)

Retail Opportunity

Luxury boutique interior — curated retail display.

This assortment is ideal for specialty retailers, and department stores looking to offer a cohesive, lifestyle-driven edit. The ChuChuLoo weekend bag serves as both a standalone accessory and a key add-on item, enhancing overall sales-through and across the collection.

Why This Works for Your Store?

  • Cross-selling opportunity: The weekend, Bag naturally pairs with every outfit in the collection, driving higher sales.
  • Fabric consistency: Durable, easy-care materials (poly, nylon, elastane blends) meet the demands of today’s active, travel-ready customer.
  • Versatile styling: From casual to elevated athleisure, the collection supports multiple customer lifestyles.
  • Broad appeal: Inclusive sizing (S–XL) and neutral color palette ensure accessibility across a wide customer base.

Chu Chu Loo Brand DNA

Smart luxury for empowered women is the line that holds the brand together—one clear promise, carried with intention across product, story, and experience. What follows distills how Chu Chu Loo thinks, feels, and shows up, aligned to the house brand strategic framework.

Mission
& Vision

To focus on designing an experience, connecting with modern consumers on an emotional level—keeping the brand’s core rooted in the modern world.

Brand philosophy

Chu Chu Loo believes fashion is an intimate form of self-expression that tells a woman’s story. Every garment is more than clothing—it’s a statement of identity.

Values

Creating sustainable-affordable luxury that’s beautiful. It’s about having fun, feeling spirited, being creative, teaching women to utilize their best qualities.

Have fun with fashion, wear color!

Artistic, individualism, creative, unique

Women that value elegant bold luxury fashion. Create a revise precision in a global market.

Color palette

Always using harmonious blends of monochromatic colors, pastels, black-white, and at times using bold accent colors.

The signature logo will always appear in different style patterns along with the Perez Splatter print.

Voice, story & experience

The voice is exciting, inspiring, and expressive—language with room for meaning, not noise. In digital, we lead with transformation: before-and-after journeys, client success stories, and generous education so the audience can grow and see with a fresh lens. In retail and wholesale, the invitation is experiential—step into a defined world, understand the ritual, feel what changes after the purchase; less catalog noise, more signal.

“I am invincible when I feel empowered.”

— Spirit of voice study (Norma Kamali reference in brand document)

Visual world (document): expressive photography mixed with simple symbols; violets with pinks, reds, and blues; black, white, and gradients; modern type with occasional warmth in script—poetic, aspirational, never ordinary.

From the brand

The Weekend Bag is for the woman who’s always on the go and never wants to compromise on style. Inside you’ll find a beautiful dress, sleek black and white pants, and versatile pieces that mix with what you already own. Everything is designed to layer, intermix, and create multiple looks with minimal effort.

The hero piece is The Weekend Bag itself—sporty, chic, and versatile. Use it for quick getaways or as your everyday carry when you’re traveling light. The idea is affordable luxury that feels playful, practical, and easy to wear—a mini wardrobe that moves with you from casual days to nights out and spontaneous weekends away.

Chu Chu Loo isn’t just something you carry. It’s something you live in.

Black and white portrait of Marylynda MacDonald, Founder and Creative Director of Chu Chu Loo.

Founder & Creative Director

Marylynda MacDonald — the artistic force behind Chu Chu Loo.

Marylynda MacDonald is the founder and creative force behind the American fashion brand Chu Chu Loo. A multidisciplinary artist and designer, she draws deep inspiration from her late feline companion, Chu Chu Loo, the beloved namesake and muse of the brand. More than just a pet, Chu Chu Loo represents the spirit animal of the collection—his image and essence are lovingly woven into the brand's identity and visual language.

Marylynda's distinctive artistic voice is infused into the brand's iconic designs, most notably the signature Perez print—a bold splatter-paint motif inspired by her first commercial commission from real estate magnate Jorge Pérez. This collaboration marked the beginning of a dynamic career that would see her earn multiple accolades for craftsmanship and creativity, directly shaping the brand's unmistakable aesthetic.

The Chu Chu Loo collection is a celebration of sophistication, elegance, and empowerment. Designed by a woman for all women, each piece is born from a commitment to artistic expression and a fierce belief in individualism. Crafted from the finest-quality fabrics, the collection enhances a woman's natural grace while inviting her to embrace her inner artist.

With over 16 years of experience in visual arts and design, Marylynda launched Chu Chu Loo with a mission: to create bold, expressive clothing that radiates personality and honors the natural beauty of every woman. What began as a personal passion has evolved into a thriving fashion brand with a growing celebrity following and a loyal global audience. Chu Chu Loo continues to resonate with women who seek authenticity, unapologetic, artistic flair which elevates their life style.

Built for retailers

One concept with a luxury brand story.
Your end customer gets a clear value proposition.
Further information upon request below.

Brand

An American design house with artistic DNA—offering an affordable luxury shopping experience.

MOQ

Confirmed with sales by region and volume.

How to get started

  1. 1

    Download line sheet

    Get the current product PDF before applying for a trade account.

    Download PDF

  2. 2

    Apply

    Submit the form with your store or distribution details.

  3. 3

    Review

    The trade team confirms terms, MOQ, and next steps.

  4. 4

    Order

    You align on volume, billing, and logistics.

Chu Chu Loo logo

Trade access

Tell us about your business and we’ll reply with wholesale information and terms.

Email: wholesale@chuchuloo.com